Is Bad Data Costing You Customers?

You may worry about losing customers to online retailers, but research has shown that more than half of millennials prefer to shop in a store. So, while your customers are searching for products online, most of them still want to see, touch and feel items before purchasing them.

 

So, how do you drive these customers into your store?

    • Create a strong online presence, so that customers find you when searching for your product or service.
    • Keep location data accurate and up-to-date, so that you aren’t losing customers on the way to your store.

 

Remember: No matter how many aggregators you distribute data to, if that information is wrong or out-of-date, you’re not just losing customers, you’re losing trust in your brand.

Of course, managing data for hundreds or thousands of locations is no easy task, especially with information (like addresses and holiday hours) that requires frequent, if not daily, updates.

Some of our retail clients include

Meet Placeable – your partner in location data management

When you work with Placeable, you have the advantage of our extensive knowledge and experience in local marketing. We’ve been in the business longer than most of our competitors, and have established strong, third-party relationships with brands like Apple, Google, Factual and Foursquare. We’ll also pair you with a dedicated Account Manager, who has practical, real-world experience in managing location data.

 

From the start of our relationship, we consider ourselves your partner in local marketing, which means we’re always looking for opportunities to help improve your location marketing performance.

 

As a Placeable client, you’ll get exclusive access to our first-in-class location marketing solutions, like Workbench, which was designed specifically to help large national brands create a consistent digital presence across multiple platforms.  With Local Pages you’ll be able to easily publish the unique and customized content (including store hours, coupons and special offers) that converts consumers into customers.

 

If you’d like to see how Placeable can improve your local marketing program, let us know!

Resources For The Retail Industry

Retail Industry EBook
Placeable Local Search Research Report
Placeable Infographic Ecommerce
Placeable NatLo Brick -and- Click top 40

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