Retail businesses face multiple challenges when it comes to location data management. However, managing location data isn’t easy. This is the perfect guide for department stores, supermarkets, hardware and appliance stores, convenience stores, and other multi-location retailers.
Local landing pages serve as the digital appetizer for your restaurants. This guide will help you implement local landing page best practices to start serving up more customers to your locations.
In today’s digital age, local landing pages serve as the front line of your marketing and sales effort. This guide will help you implement local landing page best practices specific to the financial services industry.
Placeable put together a comprehensive checklist for restaurants to rank organically on Google. This list will give you an advantage in local search, specifically tailored for restaurants.
From fine dining to fast food franchises, properly maintaining your location data ensures that your restaurants show up for your customers’ local searches. This is the perfect guide for franchises, QSR, fast food, fine dining and other multi-location restaurants.
It isn’t easy for the Financial Services Industry to rank organically on Google. Use our checklist to find out where you’re coming up short.
Properly maintaining your location data ensures that your brick-and-mortar locations show up for your customers’ local searches. But managing location data in the financial services industry isn’t easy. This is the perfect guide for retail banks, credit unions, brokerage firms, and other financial service institutions.
With today’s consumers increasingly relying on computers and mobile devices to make purchases, locate services and perform tasks such as finding places to eat, having a solid local SEO strategy in place is absolutely critical.
Because the banking industry requires a distinctly different approach to local SEO than in other industries, here at Placeable we’ve put together a toolkit to help you navigate local marketing.
A potential customer just searched on their smartphone for a nearby product that you carry. Did your retail brand show up in results? Our guide, cheat sheet, and 7 tips shows you how to ensure that you do.
A hungry customer just searched for a nearby restaurant on their smartphone. Did your restaurant brand show up in results? Our guide, cheat sheet, and 7 tips shows you how to ensure that you do.
Local marketing provides a scalable way to market to your customers wherever they’re looking for a product or service. And today’s forward-thinking marketers are unlocking the power of local marketing.
Now that you have the basics of local marketing down, how do you build and scale a local marketing program that really drives conversions?
Here are six critical strategies that help brands succeed in local marketing.
Your Guide To Understanding Local Search Terms
The world of local search is complex, but the lingo doesn’t have to be. Download this “cheat sheet” and start talking like a local marketing pro in no time!
Building Blocks for Creating a Successful Search Strategy
Because local SEO requires a distinctly different approach from traditional SEO practices, we’ve created this guide to cover the importance of location accuracy, local landing pages, and controlling your data.
The Invisible Channel for Brick-and-Click Retailers
Most eCommerce managers for national retail brands are too familiar with the ongoing process of adjusting pay-per-click (PPC) and search engine optimization (SEO) tactics to eke out incremental gains in clicks, conversions and online revenue.
eCommerce in 2015
eCommerce growth continues, in 2014 eCommerce holiday sales were up 15.6% over last year. U.S. online retail sales are forecasted to surge from $335B in 2015 to $512B in 2020.
The Best Brands at National-to-Location Digital Marketing
With the proliferation of free shipping, free returns and in-store pick-up, consumers are becoming increasingly indifferent to buying online versus shopping in a store. They will do what is easiest and cheapest.
Six eCommerce Myths and Their Implications for Retailers
With a recent survey of over 1,000 online shoppers, Placeable set out to debunk common eCommerce myths. The findings were enlightening and offer multi-location retailers insight into the steps they can take to better capture the carts and minds of online shoppers.
The Best Brands at National-to-Local Digital Marketing
Authoritative rankings reveal which national and regional chains are doing the best at marketing locally. You may be surprised at who made the list—and who didn’t.
Local Marketing Strategies for Financial Service Brands
Whether finding the best credit card, selecting a new bank, purchasing home and auto insurance or investing in an Individual Retirement Account (IRA), consumers are increasingly using online resources like search engines and social networks— often with a mobile device—to find what they need.
5 Local Marketing Strategies to Meet Mobile Demand in 2015
Based on Placeable’s latest consumer research, this eBook reveals trends in mobile behavior and preferences and provides insights on how brands can make the most of evolving eCommerce habits.
Improving Online Local Presence to Boost In-Store Sales
Whether purchasing an outfit, finding a new computer, buying an appliance or locating a convenience store, consumers are increasingly using online resources like search engines and social networks—often with a mobile device—to find what they need.
Which National Brands are Winning at Local Marketing?
More than 1,000 national brands were evaluated and scored for the 2014 NatLo Top 150 report. This collection of brands stands out as those best positioned to compete effectively in local markets, drive consumer awareness, achieve online and mobile visibility and capture the most web traffic and store visits.
A Winning Recipe for Attracting Consumers
The restaurant industry has taken note of these online, mobile and local trends—and brands have taken action. Your consumers and your competitors are online, mobile and local so it is imperative that you act now to build or expand your location-based, online marketing activities for your restaurant brand.
Trends In Holiday Shopping Behaviors
Placeable surveyed 1,000 consumers to learn their perspectives and found that consumers tend to stray from their comfort zones during the holiday season and also have high expectations for finding locally relevant information on national retailers’ sites.
Three Local Marketing Mistakes That are Costing Your Company Money
A successful local marketing program for a national advertiser depends upon a solid foundation of 1) accurate and complete location data, 2) cost-effective coverage across major search engines and social media sites, and 3) authoritative, optimized landing pages for every location. If you’re busy managing email promotions, digital ad spend and pay-per-click campaigns, it’s easy to lose sight of these three location-based marketing imperatives.
Three Ways to Be Relevant in the Local Scene
This study examines the role a deeper online presence plays in a brand’s ability to deliver better customer experiences that produce higher click-to-brick conversion rates as told through the surveying of over 1,000 diners. Download the report for access to the three ways national restaurant brands can win locally.
The Best Brands at National-to-Local Digital Marketing
The consumer search for financial services is now digital. Whether they are selecting a new bank, shopping for insurance, wiring funds or borrowing money, consumers increasingly start with online searches to find information and local offices.
Five Digital Marketing Tips to Combat the Weather Impact
Abnormally cold and wet weather is once again forecast for most of the country this winter. After enduring unusually harsh conditions last year, national restaurant chains must take actions to counter the negative impact of another rough winter. Here are five tips to help you ensure your digital presence is ready.
Directory Syndication is Not Enough
Recent research by Placeable revealed that a marketing strategy based on authoritative local landing pages yields better search rankings than syndicating location data to many individual directories.
Don’t Let Directories Control Your Brand
When directories capture the search results for your brand, you risk losing clicks, consumer trust, store visits and revenue. A recent research study by Placeable discovered that the most effective way to win the results page is with indexed local landing pages.
Directory Syndication: Too Much for Too Little
Placeable’s Research Lab conducted a recent study that found that only a handful of sites matter when it comes to referrals. The data makes it clear that enterprise brands must focus on distributing location data to the right third party sites.
Understanding the Pitfalls of DIY Local Marketing Automation
Whether purchasing a new car, finding a gas station, buying auto parts or locating a service center, consumers are increasingly using online resources like search engines and social networks—often with a mobile device—to find what they need. Your consumers and your competitors are online, mobile and local, so it is imperative that you act now to build or expand your location-based, online marketing for your automotive business.
Stacking Up The Best Brands at National-to-Local Digital Marketing
National brands cannot afford to have an inadequate or missing local web presence. Almost universally, consumers with local purchase intent begin their searches online. Over the last two years, the percentage of consumers that go online to find a local business rose from 80% to an astounding 95%.
Why National Brands Must Adapt to Changing Traveler Behavior
Long gone are the days of glossy travel guides and oversized (un)foldable maps—and gone, too, are the days of printing out directions and information in advance. Today’s traveler is more likely to use a smartphone or tablet to search for shops, restaurants and activities once they reach their destination.
Location-Based Marketing Insights
In an unparalleled age of tech-savvy and informed consumers, it is essential that your brand and your locations can be easily found, both online and in the real world. More people are now using Internet search over any other method— app, directory, etc.—to locate businesses and gather information.