Which Financial Services Brands Are Excelling at Digital Marketing?
The consumer search for financial services is now digital. Whether they are selecting a new bank, shopping for insurance, wiring funds or borrowing money, consumers increasingly start with online searches to find information and local offices.
Accordingly, financial services providers must build a highly visible, localized digital presence that can cost-effectively capture this search traffic and convert it. Doing this at scale can be a complicated undertaking for national brands— so Placeable developed the NatLoTM Score to measure and prioritize the tactics required for successful national-to-local marketing. This methodology determines how well a multi- location business performs across four critical dimensions of digital marketing: Visibility, Depth, Precision and Reach.