Placeable Natlo top finacial services brands

NatLo Financial Services Top 15

Which Financial Services Brands Are Excelling at Digital Marketing?


The consumer search for financial services is now digital. Whether they are selecting a new bank, shopping for insurance, wiring funds or borrowing money, consumers increasingly start with online searches to find information and local offices.


Accordingly, financial services providers must build a highly visible, localized digital presence that can cost-effectively capture this search traffic and convert it. Doing this at scale can be a complicated undertaking for national brands— so Placeable developed the NatLoTM Score to measure and prioritize the tactics required for successful national-to-local marketing. This methodology determines how well a multi- location business performs across four critical dimensions of digital marketing: Visibility, Depth, Precision and Reach.