NatLo Brick-And-Click Top 40
Which Omnichannel Retailers Are the Best at Digital Marketing?
With the proliferation of free shipping, free returns and in-store pick-up, consumers are becoming increasingly indifferent to buying online versus shopping in a store. They will do what is easiest and cheapest. Savvy click-and-brick retailers realize the importance of creating a digital presence that maximizes their ability to capture local search traffic and efficiently convert it to an online or offline sale.
Building a localized digital presence that supports this requires implementing an array of complementary tactics. This approach uses a brick-and-click retailer’s physical store footprint and omnichannel capabilities to win traffic and drive both eCommerce and in-store sales growth. To help brands measure and prioritize these tactics, Placeable developed the NatLo™ Score. This methodology determines how well a multi-location business performs across four critical dimensions of national-to-local digital marketing: Visibility, Depth, Precision and Reach.